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PRESS RELEASE

DIGITAL SIGNAGE, YOU’RE HIRED!

12 June, 2008 - Source: KioskCom Self-Service Expo EUROPE

Phil Hunter, event director at KioskCom Self Service Expo Europe and The European Digital Signage Show, predicts that digital display is the future for public space marketing - -

So we learned last night that Sir Alan’s latest venture, with the sales force headed by the winner of the BBC Apprentice show, is going to be a digital signage and advertising group.
        
Cynicism about TV talent shows and CV cheating salesmen aside, if this is the case, we in the industry probably ought to sit up and take notice. Yes, The Apprentice, on one level, is a cracking piece of marketing for Sugar himself but it’s also more than a simple reality TV show. After all, the winning contestant is actually fighting it out for a serious corporate role and, if the serial and successful entrepreneur in Sugar is looking to digital signage as the way forward, it suggests that we are set to see a proliferation of digital display usage within marketing and further afield.

As AV experts, we have already seen digital display become a much more pivotal part of a company’s advertising strategy and obviously Sugar has seen the huge potential for growth that digital signage offers across many different levels, recognising that the very nature of a centrally controlled display network means that you can convey a series of focused and relevant messages that are changeable in an instant. In fact, increasingly we are seeing a rise in the usage of digital signage for a number of communication purposes. Within a big business organisation, for example, digital displays can keep a large number of people up to date with the latest news and activity.

As well as offering a fantastic way to get products noticed, it’s the wide-ranging benefits and attractions of digital signage and the emergence of interactive display marketing that, I’m certain, will contribute to a huge boost for the industry over the course of the next few years.

This positive outlook is reflected in the interest shown by exhibitors in the European Digital Signage Show (Olympia, 1-2 October). Running alongside the now established Self Service Expo Europe for the first time, the show will provide a high-profile platform for companies to showcase the latest digital signage innovations, backed by a hugely informative seminar programme. Who knows, perhaps Lee McQueen might take a slot, tell us all how it’s going and maybe pick up a few handy hints for the new business…that’s what I’m talking about!

KioskCom Europe Self Service Expo and the European Digital Signage Show take place on 1 & 2 October at London’s Olympia. For further information on exhibiting or even to register for the pre-launch visitor list, visit www.selfserviceexpo.co.uk.

For sales enquiries and exhibitor information, please contact:
Philip Hunter, Managing Director, KioskCom Ltd.
Tel: +44 (0) 1252 727 774
email: phunter@kioskcomeurope.co.uk
Or visit the web site at www.selfserviceexpo.co.uk

For further information on the show, images and interview opportunities please contact:
Anna Forster / David Rogers
Wildwood PR Ltd
The Orchard, Holme Farm
Winterpit Lane, Mannings Heath, West Sussex
RH13 6LZ
Tel: +44 (0)1403 892 720
Fax: +44 (0)1403 892 721
Email: anna.forster@wildwoodpr.co.uk or david.rogers@wildwoodpr.co.uk
Website:www.selfserviceexpo.co.uk or www.wildwoodpr.co.uk

Notes to editors:
About KioskCom Ltd & KioskCom – Self Service Expo Europe 2008 KioskCom Self Service Expo & the European Digital Signage Show is organised by KioskCom Ltd. Located in Chertsey, Surrey, KioskCom Ltd has been set up to serve the kiosk and self-service marketplace across Europe

Based around a business to business exhibition and conference, KioskCom Europe Self Service Expo will create an industry forum by forging key partnerships with leading players in this marketplace, to bring together what has previously been a very disparate and scattered range of solutions providers, partners, buyers and educational sources.

Now in its 3rd year, the show has seen increases on every key performance indicator each year including both exhibitors and attendees. The show takes place at Olympia, London on 1-2 October 2008.

The show has been specifically designed to offer kiosk and self-service solutions from individual component suppliers and manufacturers to full turn key solution providers. The show will educate and advise on the strategic and practical deployment of kiosks, self-service terminals and digital signage, helping organisations to increase revenue, reduce costs and improve customer service – within the key vertical sectors of Retail, Hospitality & Catering, Travel & Transport, Public Sector, Finance and the kiosk and self-service channel.

  

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